AMP developers can use a rich and growing library of web components that offer the ability to embed rich media objects like video and social posts, display advertising, or collect analytics. Just like all web pages, Accelerated Mobile Pages will load in any modern browser or app webview.ĪMP files take advantage of various technical and architectural approaches that prioritize speed to provide a faster experience for users. We also want to promote enhanced distribution so that publishers can take advantage of the open web’s potential for their content to appear everywhere quickly - across platforms and apps - which can lead to more revenue via ads and subscriptions.Īccelerated Mobile Pages are just like any other HTML page, but with a limited set of allowed technical functionality that is defined and governed by the open source AMP spec. But this isn’t just about speed and performance. Using the AMP format will make it far more compelling for people to consume and engage with more content. Research has shown higher bounce rates associated with slower-loading web pages. Accelerated Mobile Pages are web pages designed to load near instantaneously - they are a step towards a better mobile web for all.

The reality is that content can take several seconds to load, or, because the user abandons the slow page, never fully loads at all. Today, the expectation is that content should load super fast and be easy to explore. The Accelerated Mobile Pages ('AMP') Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone - publishers, consumer platforms, creators, and users. The WP AMP Themes plugin includes one FREE AMP theme (OBLIQ) which is customizable (colors, fonts, appearance) via the WordPress admin area. The WordPress Accelerated Mobile Pages Themes plugin helps bloggers, publishers and other content creators to easily add AMP support to their WordPress websites. Discover Accelerated Mobile Pages HTML themes and get up and running by integrating them into your WordPress with ease.

WP AMP Themes helps you improve mobile user engagement with fast, compelling experiences. Tags: amp, accelerated mobile pages, mobile, amp project, google amp, mobile web, mobile internet, smartphone, iphone, android, windows, webkit, chrome, safari, mobile web app, html5, responsive ui, themes = WP AMP Themes - Accelerated Mobile Pages Templates =Ĭontributors: anghelalexandra, abarbulescu

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